OG EcoTip: Put A Stop to Junk Mail!

Attention e-newsletters, trees around the world thank you.

Really, how can they not? Before the invent of digital mailings, advertisers relied even more heavily on sending their messages directly into the consumers mailboxes. Having the ability to send a message through an e-mail has cut down drastically on the amount of paper mail being produced.

That being said, did you know that conventional junk mail or direct mail as it’s called in the marketing world, still accounts for the destruction of more than 100 million trees each year! The worst part is that we don’t even really read this junk! More than 44% of unsolicited mail winds up in a landfill completely unopened. Without even realizing it, the average person will receive approximately 560 pieces of junk mail in one year. (www.globaljunkmailcrisis.org)

So how do we quit this endless cycle of junk? There are many websites that will assist you in putting a stop to the constant bombarding of direct mail. Two of the most credible are listed here:
Canadian Marketing Association, Do Not Contact Service: www.the-cma.org
US Residents – Do Not Mail: http://donotmail.org

In future, if you want to gain updates, promotions and info from a company, most now offer an online solution.